For doctors and medical professionals, Google My Business (GMB) is a powerful tool for attracting new patients and building credibility. However, simply creating a profile is not enough. Optimizing your GMB listing and combining it with strategic paid ads can significantly boost visibility and increase appointments.
At Kronos International, we specialize in smart marketing strategies that help doctors rank higher on Google, appear in more searches, and get more patients.
Why Google My Business is a Game-Changer for Doctors
Patients today search for medical services online first, and Google prioritizes local results. That means when someone searches for a plastic surgeon in Miami or an ophthalmologist in New York, Google My Business listings show up first, often before websites.
🚀 Benefits of an Optimized GMB Profile:
✔ More Visibility – Appear at the top of Google searches.
✔ More Calls & Appointments – Easy contact via one-click call or booking.
✔ Stronger Reputation – Reviews build trust and credibility.
✔ Higher Ranking on Google Maps – Essential for local patient searches.
✔ Works with Paid Ads – Boosts exposure and conversions.
But here’s the challenge: Most doctors don’t optimize their profiles properly. That’s where smart strategies come in.
Best Practices for Doctors on Google My Business
1. Claim and Verify Your GMB Listing
If you haven’t already, claim your Google My Business profile and verify your location. This ensures your practice appears in searches and allows you to edit your details.
📌 How to Claim Your Listing:
- Visit Google Business Profile.
- Search for your practice. If listed, claim it; if not, create a new profile.
- Follow Google’s verification process (postcard or phone verification).
✅ Pro Tip: Kronos International handles verification, setup, and optimization so you can focus on patient care.
2. Optimize Your Profile with Accurate Information
Your profile should be 100% complete so Google trusts your listing and ranks it higher.
✅ Essential Information to Include:
- Business Name – Use your official name (e.g., “Dr. John Smith, Plastic Surgeon”).
- Address & Location – Must match your website and legal details.
- Phone Number – Ensure it’s correct for easy patient contact.
- Website Link – Directs patients to your site for more info.
- Appointment Link – Connects directly to your booking system.
- Business Hours – Include weekdays, weekends, and holidays.
📌 Smart Strategy: Keep your information consistent across Google, social media, and medical directories (Zocdoc, Doctoralia, etc.) for higher rankings.
3. Choose the Right Categories and Services
Google needs to understand your specialty to show your listing in relevant searches.
📌 Recommended Categories for Doctors:
- Primary Category: “Doctor,” “Ophthalmologist,” “Plastic Surgeon,” “Dermatologist.”
- Additional Categories: “Medical Clinic,” “Health Consultant,” “Medical Center.”
📌 Add Specific Services You Offer:
- “Blepharoplasty Surgery”
- “Botox and Fillers”
- “Cataract Surgery”
- “Weight Loss Consultations”
📌 Kronos Strategy: We research the best keywords for your practice and ensure Google understands what you offer, boosting your ranking.
4. Get More Reviews (and Respond to Them!)
💡 Fact: 90% of patients read online reviews before choosing a doctor. More positive reviews = higher trust & better rankings.
📌 How to Get More Reviews:
✔ Ask Patients Directly – Right after their visit.
✔ Send Automated Review Requests – By email or SMS.
✔ Use a QR Code in Your Office – Easy access for patients.
🚀 Bonus: Google rewards businesses with frequent new reviews by showing them higher in search results.
📌 Smart Strategy: At Kronos International, we set up automated review requests that increase your 5-star ratings effortlessly.
5. Use Google Posts to Keep Patients Engaged
Google Posts work like mini social media updates and appear on your GMB profile and search results.
📌 What to Post:
✅ Promotions – Discounts on aesthetic procedures.
✅ Health Tips – “How to Prevent Wrinkles Naturally.”
✅ Special Announcements – New services or office updates.
✅ Event Invitations – Webinars, consultations, open houses.
📌 Smart Strategy: Posting regularly signals activity to Google, helping your profile rank higher.
6. Smart GMB Strategies for Doctors
Many doctors set up a GMB profile but fail to maximize its potential. Here are advanced strategies to dominate local searches:
🚀 1. Answer Patient Questions Publicly
Use the Q&A section on your GMB profile. When people ask common questions, answer them professionally. Google boosts profiles with active engagement.
🚀 2. Optimize for “Near Me” Searches
Patients often search for “Best plastic surgeon near me”. Kronos ensures your SEO settings and content align with local search intent.
🚀 3. Run Google My Business Paid Ads
Want instant visibility? GMB Paid Ads let you appear at the top of Google Search & Maps.
📌 Best Ad Types for Doctors:
✔ Google Search Ads – Appear when people search for your specialty.
✔ Google Maps Ads – Feature your clinic at the top of map results.
✔ Call-Only Ads – Patients can call directly from the search results.
💡 Kronos Advantage: We manage and optimize your GMB ads to maximize ROI, attract high-quality patients, and increase bookings.
7. Track & Improve Performance with Google Insights
Google provides valuable data on how people find and interact with your GMB profile.
📊 Key Metrics to Monitor:
📍 Profile Views – How many people saw your listing.
📞 Calls & Messages – Number of patient interactions.
💻 Website Clicks – How many people visited your site.
📌 Direction Requests – Patients who used Google Maps to visit your clinic.
📌 Smart Strategy: Kronos provides monthly reports with insights and actionable recommendations to continually improve performance.
Why Work with Kronos International?
Google My Business isn’t just a directory—it’s a powerful marketing tool. At Kronos International, we optimize, automate, and enhance your GMB strategy to get more visibility and patients.
🚀 Our Services Include:
✔ GMB Profile Setup & Optimization
✔ Paid Ads for Doctors (Google & Maps Ads)
✔ Automated Review Generation
✔ Local SEO & Keyword Optimization
✔ Performance Tracking & Monthly Reports
Ready to Get More Patients? Let’s Talk!
📞 Contact Kronos International Today!
🌐 e-mail us: aleno@kronosmkt.com
📧 Whatsapp +55 85 99440 3230
Let’s grow your medical practice with smart Google My Business strategies! 🚀
